Cookie Policy & Privacy Settings

We use cookies and similar technologies to enhance your browsing experience, analyze website traffic, and deliver personalized advertising through our partnerships with Google, Facebook, and Microsoft. This policy explains what cookies we use, why we use them, and how you can control your preferences.

Last updated: August 13, 2025

Advertising Platform Tracking

Google Ads & Analytics Tracking

  • Google Analytics: Tracks page views, session duration, bounce rates, user demographics, and device information to help us understand how visitors interact with our website.
  • Google Ads Remarketing: Creates audiences based on your website behavior for targeted advertising on Google's network, YouTube, and partner sites.
  • Conversion Tracking: Measures the effectiveness of our advertising campaigns by tracking actions like form submissions and course enrollments.
  • Data Retention: Google Analytics data is retained for 26 months, while advertising data follows Google's standard retention policies.

Facebook (Meta) Pixel Tracking

  • Facebook Pixel: Tracks website visits, page views, button clicks, and form interactions to optimize our Facebook and Instagram advertising campaigns.
  • Custom Audiences: Creates targeted audience segments based on your website behavior for personalized advertising across the Meta family of apps.
  • Conversion Optimization: Helps optimize our ad delivery to users most likely to take desired actions like course inquiries or enrollments.
  • Cross-Site Tracking: Tracks your interactions across different websites and apps in the Meta ecosystem for comprehensive advertising insights.
  • Data Retention: Facebook typically retains remarketing data for 180 days, with some data kept longer for optimization purposes.

Microsoft Advertising (Bing) Tracking

  • UET Tag: Universal Event Tracking monitors website visits, conversions, and user actions for Microsoft Advertising campaigns on Bing and partner networks.
  • Remarketing Lists: Creates audience segments for targeted advertising to previous website visitors across the Microsoft Advertising network.
  • Search Personalization: Enables personalized search advertising based on your website interactions and Microsoft account information.
  • Conversion Tracking: Measures campaign effectiveness by tracking goal completions and user actions across Microsoft's advertising ecosystem.
  • Data Retention: Microsoft retains advertising data for up to 390 days, following their data retention policies and user privacy controls.

Manage Your Cookie Preferences

Take control of your privacy. You can enable or disable different types of cookies based on your preferences. Changes take effect immediately across our website.

Advertising Storage (Google, Facebook, Microsoft)

Enables advertising cookies for remarketing and conversion tracking across Google Ads, Facebook, and Microsoft platforms.

Analytics Storage (Performance Measurement)

Allows collection of analytics data to help us understand website usage and improve user experience.

Advertising User Data (Audience Building)

Enables sharing of user interaction data with advertising platforms for audience creation and targeting.

Ad Personalization (Targeted Advertising)

Allows personalized advertising based on your interests and website behavior across advertising networks.

Functionality Storage (Essential)

Required cookies for basic website functionality, security, and user authentication. Cannot be disabled.

Personalization Storage (Content Customization)

Remembers your preferences and settings to customize your website experience.

Security Storage (Fraud Prevention)

Essential for security, fraud prevention, and protection against malicious activities. Cannot be disabled.

Your Rights & Opt-Out Options

You have several options to control and opt-out of advertising tracking. Use the platform-specific links below or adjust your browser settings.

Platform-Specific Controls

Google Ad Settings
Manage Google advertising preferences
Facebook Ad Preferences
Control Meta advertising settings
Microsoft Ad Settings
Manage Microsoft advertising controls
NAI Industry Opt-Out
Network Advertising Initiative opt-out
DAA Opt-Out Tool
Digital Advertising Alliance preferences

Browser-Level Controls

Do Not Track Settings

Enable "Do Not Track" in your browser preferences to signal websites not to track your browsing activity.

Third-Party Cookie Blocking

Most browsers allow you to block third-party cookies while keeping first-party cookies for website functionality.

Private/Incognito Mode

Browse in private mode to prevent cookies from being stored, though this has limitations with some tracking methods.

Ad Blocker Extensions

Browser extensions like uBlock Origin, AdBlock Plus, or Privacy Badger can block advertising trackers and cookies.

Your Legal Rights

  • Right to Withdraw Consent: You can withdraw your consent for cookie usage at any time through this page or our website's cookie banner.
  • Right to Object: You have the right to object to processing of your personal data for marketing purposes.
  • Right to Access: You can request access to your personal data held by advertising platforms through their respective privacy centers.
  • Right to Erasure: You can request deletion of your personal data, subject to certain limitations and legal requirements.

Third-Party Services & Data Sharing

Data Recipients

Google LLC (Analytics, Ads, Tag Manager)
Meta Platforms Inc. (Facebook, Instagram)
Microsoft Corporation (Bing Ads, Clarity)
Marketing Automation Platforms
Audience Segmentation Partners

Types of Data Shared

  • Behavioral Data: Browsing patterns, page views, time spent on site, and user interaction metrics.
  • Conversion Data: Information about completed actions like form submissions, course inquiries, and enrollment requests.
  • Device Information: Browser type, operating system, device model, and screen resolution for optimization purposes.
  • Geographic Data: IP-based location information (country, region, city) for localized advertising and analytics.
  • Engagement Metrics: Click-through rates, interaction patterns, and content preferences for campaign optimization.